Privacy Policy
Last updated: 04 January 2026
1. Who we are
This website, samrisker.com, is operated by Sam Risker.
Consulting, advisory, training and speaking services are delivered via JAM AI Ltd.
For the purposes of data protection law, the Data Controller is:
Jason Butler
JAM AI Ltd
[Virtual office address, Leeds, UK]
Email: [email protected]
If you have any questions about this policy or how your data is handled, please contact us using the details above.
2. What this policy covers
This policy explains how we collect, use, store and protect personal data when you:
visit samrisker.com
complete a contact or enquiry form
download resources (such as a speaker pack)
enquire about consulting, training or speaking
receive emails or communications from us
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
3. Personal data we collect
Information you provide
Full name
Email address
Phone number (if provided)
Organisation or event name (if provided)
Enquiry details and message content
Any additional information you choose to share
Information collected automatically
IP address
Device, browser and operating system information
Pages visited and interactions on the site
Traffic source and referral data
4. How we use your data
We use your data to:
respond to enquiries and requests
arrange consultations, calls, workshops or speaking engagements
send requested resources or information
provide service-related communications
send marketing communications where consent has been given
improve website performance and user experience
maintain security and prevent misuse
5. Lawful basis for processing
We process personal data under the following lawful bases:
Consent – where you opt in to marketing communications
Legitimate interests – to respond to enquiries and operate our business effectively
Contract – where processing is required to deliver agreed services
Legal obligation – where required by law (for example, accounting or tax)
6. Marketing communications
Where you have opted in, we may send emails about:
services
insights or resources
events, workshops or speaking
You can unsubscribe at any time using the link in any email or by contacting [email protected].
Unsubscribing will stop marketing messages but not essential service communications.
7. Cookies and analytics
We use cookies and similar technologies to operate the website and understand how it is used.
This includes Google Analytics 4 (GA4), which collects anonymised usage data such as page views and traffic sources.
You can manage cookies through your browser settings. Where required, a cookie notice will be displayed.
8. Data sharing
We do not sell your personal data.
We may share data with trusted third-party service providers who support our operations, including:
website hosting and CRM platforms (e.g. GoHighLevel)
email and communication tools
analytics providers (e.g. Google)
calendar and booking systems
secure file storage services
All providers process data under appropriate contractual safeguards
9. International data transfers
Some providers may process data outside the UK. Where this occurs, appropriate safeguards are in place in line with UK GDPR requirements.
10. Data retention
We retain personal data only for as long as necessary.
Typical retention periods:
Enquiries: up to 24 months after last contact
Client records: up to 6 years for legal and accounting purposes
Marketing data: until you unsubscribe or data is no longer relevant
11. Your rights
You have the right to:
access your personal data
request correction of inaccurate data
request erasure (in certain circumstances)
restrict or object to processing
withdraw consent at any time
lodge a complaint with the ICO
To exercise your rights, contact [email protected].
12. Complaints
If you are unhappy with how your data is handled, please contact us first.
You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
13. Changes to this policy
We may update this policy from time to time. The most recent version will always be available on this page.
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