Practical AI marketing keynotes for leaders and teams
I deliver practical, confidence-building keynotes that help audiences embrace AI without hype or fear.
Speaking for the Department for International Trade
Share a few details below and you'll be able to book a short call to discuss your audience, objectives, and whether I'm the right fit.
A considered approach shaped by real-world experience
AI is moving fast, and many audiences feel overwhelmed by tools, trends, and conflicting advice.
My keynotes focus on clarity over hype, helping audiences understand where AI adds real value, what matters now, and how to approach it with confidence.
Sessions are practical, engaging, and grounded in real-world experience, giving people a clear framework they can take back into their work straight away.
KEYNOTE TOPICS
AI marketing keynotes for leaders who want real results
Practical, inspiring talks on AI agents, automation, leadership, and measurable growth, tailored for SMEs, leadership teams, and industry bodies.
My keynotes are designed to inspire confidence, not overwhelm. Drawing on real-world experience working with global brands, SMEs, universities, and industry bodies, I deliver practical insight audiences can apply immediately, whatever their starting point with AI.
AI Agents in Marketing: From Tools to Intelligent Digital Workers
A practical introduction to AI agents and how autonomous systems are reshaping marketing workflows, productivity, and decision-making.
From AI Tools to AI Strategy: Turning Experimentation into Competitive Advantage
I explore how organisations can move beyond AI experimentation and embed AI into marketing strategy for measurable results.
Smarter Marketing Automation: How AI Saves Time, Cuts Costs and Improves Results
A practical guide to using AI-powered automation to improve efficiency while protecting creativity and control.
AI-Powered Personalisation: Creating Relevant Marketing at Scale
How AI enables meaningful personalisation at scale — and how to do it ethically and effectively.
Leading Through Change: The Human Side of AI Marketing Adoption
A leadership-focused session on managing change, culture, and capability during AI adoption.
Measuring What Matters: Proving the ROI of AI in Marketing
How to measure AI marketing performance and demonstrate real business value.
Sam in action
I speak at conferences, universities, leadership events, and industry programmes.
TESTIMONIALS
What event organisers say
"Great to liaise with and super helpful"
Sam was a speaker at one of our events, we had great feedback from the attendees. She was great to liaise with and super helpful.
"We highly recommend Sam"
The audiences at our event she spoke to were engaged, asked questions and nearly half asked for follow up information from Sam - a testament to how well she delivered the training and knowledge for them to see how AI could work in their business.
We highly recommend Sam and the AI in marketing training she does.
"Very informative"
Sam gave a talk at York University it was very informative, up to date and really helpful. It gave me great idea which tools to consider next and how they might be able to help me with future competitor analysis etc.
A big thank you!
Interested in booking me for your event or organisation?
Prefer to have a chat first?
A quick overview of topics, audience fit, and what organisers can expect.
© 2026. Disruptor Media. All Rights Reserved.