AI Marketing Strategy for leaders who want results, not noise
I’m a multi-award-winning AI marketing consultant and keynote speaker, helping organisations turn AI into measurable marketing performance.
Experience that scales, from growing brands to global businesses
I’ve worked with organisations at every stage of growth, from established global brands to ambitious SMEs looking to move faster and work smarter.
I help leadership teams make confident decisions about AI that improve marketing performance, efficiency, and focus.
Turning AI from hype into competitive advantage
Artificial intelligence is changing marketing fast, but many organisations are overwhelmed by the noise, tools, and conflicting advice.
I work with organisations to bring clarity, structure, and direction, turning AI from hype into practical, competitive advantage.
How I work with organisations
My work focuses on helping organisations make confident decisions about AI and turn strategy into action.
Strategy & transformation
I provide clear, senior-level direction for integrating AI into marketing in a way that delivers real results.
Advisory & implementation oversight
I support organisations as they move from strategy into execution, ensuring AI initiatives are practical, responsible, and effective.
Eduction, coaching & speaking
I build confidence in AI through engaging education, coaching, and keynote speaking that inspires action.
Audit & ongoing support
I provide clarity on what’s working, what isn’t, and where AI can unlock smarter, more efficient marketing.
Keynote speaker on AI, marketing, and the future of work
I am a keynote speaker on AI, marketing, and the future of work, known for making complex topics practical, engaging, and actionable. I speak at conferences, leadership events, universities, and professional seminars.
Audiences leave informed, energised, and confident about how to apply AI in their own organisations.
I might be a right fit for you if...
You’re responsible for marketing or growth and want to use AI well
You need clarity on where AI genuinely adds value, and want an experienced, external perspective to help you make confident decisions
You’re under pressure to improve efficiency, performance, or return on investment
You want practical, senior-level support rather than hype or one-size-fits-all solutions
You care about results, but also about doing things responsibly and well
You’re navigating growth, change, or increasing complexity and want clear direction
Please note: This is not for organisations looking for quick hacks, generic AI tools, or surface-level experimentation.
What it's like to work together
I work closely with founders, leadership teams, and growing organisations who want practical support, clear thinking, and confidence in the decisions they’re making.
"If only there was 6 stars"
I can not rate my experience of the team at Disruptor Training highly enough, especially Sam!
Her no-nonsense to the point approach is just what I need to drag my marketing approach out of the dark ages.
Her ideas have been amazing and she has held my hand on our journey into the exciting world of AI and digital marketing.
Dan | Upex Electrical
"A force of nature"
Sam is a force of nature. And when her unstoppable energy meets AI, the result is a quantum leap in business improvement.
I've witnessed first-hand how Sam can add huge value to businesses of any size. And she is very pleasant to do business with.
I would have no hesitation in recommending Sam and her AI solutions.
Peter | Harrogate Business Advisors
"Great strategic advice and quick set up!"
I knew I needed to promote my business and reach potential new clients but didn't know where to start. I had a great initial call with Sam who quickly understood my target market and came up with a solution that matched a budget I was comfortable with.
We kicked off my campaign around midday on a Friday and within hours I had new connections. By the time the weekend was over I had my first 2 meetings booked.
I'd highly recommend speaking to Sam about your business.
Chris | Yorkshire Change Consultants
"Listened and delivered"
I really feel that we had great communication, a clear approach, you listened and you delivered! THANK YOU!
I shall heartily recommend you to the team and partners for future projects.
Thank you and well done!
Aissa | York & North Yorkshire Combined Authority
"A true expert in her field"
Sam has a true passion for marketing and its a true expert in her field.
I attended a brilliant Bootcamp course about AI and marketing. I learnt so much in such a short space of time. A real eye opener and I am already implementing what Sam has taught me.
I am saving so much time as a sole business owner that is essential.
Katherine | Katherine Bray Fitness
"Very knowledgable"
Sam is very knowledgable in all areas of marketing. She has really helped our business and understands our needs and requirements.
She has a good team which can help us in various areas of the business, from social media, advertising, strategy, website/ technical contacts and also helping with software which has made our business run more effectively.
I would definitely recommend.
Roybn | York Kitchens & Interiors
While my background includes working with global brands, my focus today is helping ambitious, growth-focused organisations apply the same strategic thinking in a practical, accessible way.
Ready to start a conversation?
If you’re navigating growth, change, or exploring how AI fits into your marketing, we can start with a conversation and decide together what support makes sense.
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