How I work with organisations
I provide strategy, advisory, education, and oversight to help leaders turn AI into meaningful marketing performance.
Why organisations work with Sam
Clear, senior-level direction
You get strategic clarity grounded in real-world marketing experience, not theory, trends, or tool-led advice.
Practical guidance you can act on
AI is applied where it adds value, not everywhere. The focus is on decisions, priorities, and execution that make commercial sense.
An external perspective you can trust
Sam works closely with leadership and marketing teams to challenge assumptions, cut through noise, and support confident decision-making.
SUPER Networking with the FSB & Crombie Wilkinson Solicitors
School for Business and Society, University of York
A clear, strategic way to work together
Every organisation is at a different stage in its AI journey. Some need strategic direction. Others need support turning plans into action. Many need clarity on what matters, what doesn’t, and how to move forward with confidence.
I work with organisations in a structured, flexible way, meeting you where you are and supporting you with the level of strategic input, advisory, or oversight you need.
This may include:
Strategy & Transformation
Who's it for?
Leadership teams and senior marketers who need clear direction on how AI should support marketing.
What I do:
I help organisations define a clear, realistic approach to AI in marketing. This includes setting direction, prioritising opportunities, and aligning strategy with commercial goals.
AI marketing strategy
Transformation roadmaps
Leadership advisory
Capability and readiness assessments
Why it matters:
Without strategy, AI creates noise. With the right direction, it creates advantage.
Ideal for leadership teams setting direction
Advisory & Implementation
Who's it for?
IOrganisations that have a strategy and need support turning into action.
What I do:
I work alongside teams to ensure AI initiatives are delivered well. I focus on structure, accountability, and decision-making, so ideas translate into practical outcomes.
Oversight of AI initiatives
Alignment between teams and delivery partners
Tool selection and prioritisation
Governance and delivery support
Why it matters:
Good ideas fail without disciplined execution.
For organisations turning plans into action
Education, coaching & speaking
Who it’s for:
Teams and leaders who need clarity, confidence, and shared understanding around AI in marketing.
What I do:
I deliver keynotes, workshops and coaching that make AI practical and relevant. My focus is on helping people understand what matters, what doesn't, and how to apply AI responsibly. My sessions are shaped by real-world advisory work with leadership teams and organisations navigating change.
Keynotes and talks
Interactive workshops
Executive and team coaching
Why it matters:
AI adoption succeeds when people feel informed, not overwhelmed.
Keynotes, workshops, and leadership sessions
Advisory & Ongoing Support
Who it’s for:
Organisations looking for clarity and continuity over time.
What I do:
I provide ongoing strategic support, helping organisations review progress, identify opportunities, and adapt as priorities change.
Process and capability reviews
Efficiency and performance opportunities
Long-term advisorysupport
Why it matters:
Marketing should improve continuously, not stagnate.
Clarity before committing to change
Experience that scales, from growing brands to complex organisations
I have worked with ambitious SMEs, leadership teams, and established organisations to deliver practical, commercially focused AI-led marketing, without unnecessary complexity.
Ready to start a conversation?
If you’re navigating growth, change, or exploring how AI fits into your marketing, we can start with a conversation and decide together what support makes sense.
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